Many people say that telemarketing is expensive.

Most telemarketing companies charge anywhere from £150 per day to over £600 per day.

Looking at the breakdown of these costs, telemarketing really can’t be considered that expensive.

The costs of telemarketing

1. The first cost would be the cost of the business you are hiring. They have their own overhead, administrative costs, cars, directors, vacation pay, salaries, etc.
2. The second cost would be the member of staff who makes the call. This member of staff could have £20,000 a year plus benefits, so this should also be taken into account.
3. Training is a big part of telemarketing. The telemarketing company would need to have internet training courses (which can last from 1 week or more) or outsource them to a training company.
4. Hiring costs to find staff can be very high. Telemarketing is a tough job and requires someone to call for 7 hours a day (which is not an ideal job for anyone). Staff turnover for telemarketing is very high, so there will be ongoing costs involved in hiring.

So considering cost is not just 1 person making 60-100 calls a day for you, but that person’s salary, training, hiring and agency overhead. Telemarketing companies must make a profit (which must also be factored in after all other costs and bonuses).

All telemarketing agencies charge differently, so daily rates can vary so much that it’s worth looking around to find the right agency for your needs.

Another thing to consider is the level of ‘caller’ who will be working on your behalf. If you’re going to have a 17 year old fresh out of school, full of confidence and no experience, this can be cheap. If you are going to have an experienced salesperson who has over 15 years of calling experience, this may cost more.

Marketing has never been cheap, but it has been successful. Involving a telemarketing company may seem expensive on the outside, however once you take all of the above into account it is quite simple to explain where the costs go which makes it understandable.

If you were to handle telemarketing in-house (which many companies prefer), then you’d encounter similar issues regarding staff recruitment, training, and retention.

There are over 600 telemarketing companies across the UK, so it’s worth comparing a few to find the best and most cost-effective solution.