Without genuine and credible data, it is nearly impossible to execute any inbound B2B marketing campaign. Most B2B marketing efforts like emails and webinars rely heavily on well-maintained, up-to-date data to generate new business.
Organizations buy or rely on internal customer databases to run campaigns.
Email marketing and social media marketing play an essential role in generating leads, increasing subscription rates and signups. But no matter what method a marketer is employing to execute their campaigns, eventually the key to producing quality leads is a clean and up-to-date customer database.
A database with dirty data and incorrect information can seriously affect the return on investment and, at the same time, affect ongoing marketing campaigns.
How should a marketer retrieve credible data?
One way to own credible data is to obtain a database of licensed customers from trusted service providers. Data Licensing is a service through which a marketer can gain access to clean, real-time and correct databases based on their needs and preferences.
Once a marketer provides the service, they become the licensee of a particular piece of data. The time period, however, differs from each service agency.
Due to its validity and reliable knowledge of the client or prospect, which more than emails and contact numbers, industries and companies have no choice but to depend on such services.
Unlike automated lead generation software solutions, outsourced data licensing services actually help marketers generate targeted leads.
Reliance of B2B Marketers on Licensed Data:
In general, the size and quality of the internal database can sometimes lead to poor lead generation. Reliability is perhaps low due to lack of constant updating of the database.
Similarly, through data licensing services, a marketer can purchase custom, segmented and validated customer database sets that help increase the performance of inbound marketing campaigns.
A B2B marketer gains access to a variety of services and databases by opting for data license services. In addition to maintaining and increasing data hygiene, a marketer can gain access to personalized mailing lists, send mass emails to segmented target groups, and also conduct market research activities to better understand their current customers.
In conclusion, an organization that fails to manage its databases takes the success of its organization to the lowest point. With the omnipresent presence of competitors in the industry, having a weak and incomplete database can only reduce the company’s performance and brand image.
Data licensing services, on the other hand, claim to act as a catalyst to generate more leads through validated and credible means. In the end, it is up to the business to choose or continue with outdated data generation techniques.