Do you have a marketing strategy and plan for your business in 2018?
Do you have a marketing strategy and plan for your business?
Without a marketing strategy and plan, you cannot achieve your business goals. It is 101 for a company.
Whether you are a startup, entrepreneur, or company, preparing a strategy for the first time or modifying your existing plan, this is the first and most important piece of your roadmap to success.
A smart marketing plan starts with a smart strategy.
Your first step: a marketing strategy:
You need to be focused. You need a clear message. You need a process.
A marketing strategy is the general, overarching plan, the high-level roadmap to help you achieve your business goals. After all, you can’t get there if you don’t know where you’re going!
The goal of a marketing strategy is to dive deep into your business, your sales process, your target market, your message, and current marketing to understand your successes and point out your challenges.
You need to clarify your goals and objectives that will generate results.
You need to identify your niche markets, core messages, elevator pitch and mission, values, and vision statement. This is the foundation of your marketing plan and constitutes the specific combination of marketing activities that will generate income.
During your marketing strategy, you should evaluate the following:
– Overview and mission of the organization
– Current message, elevator speech, statement of value and vision
– Products and / or services
– Goals and success metrics
– Brand positioning
– Target markets and ideal customer
– Marketing audit: marketing budget, advertising (print / online), email, seasonal / other promotions
– Social media marketing audit: content strategy (images, videos), social media channels, blogs
– Review and evaluation of the website
– Review of the competitor’s site
– Search engine optimization
Your second step: a detailed marketing plan:
You need to be seen. You need to be heard. You need to be found.
The next step is to come up with a detailed marketing plan from the information you gathered from your marketing strategy.
This is an in-depth marketing roadmap, infrastructure, and plan to use for your marketing. It will include content development, promotional offer development, the most effective social media channels to be active, email marketing, email list building, and Facebook advertising budget.
This detailed marketing plan will help your business or organization become more structured, and it is something you can implement right away to see success and become more profitable.
A marketing strategy and plan are the KEY to your success. Don’t procrastinate and start today.