I have been an active user of the Internet and have recently launched an online business services website. Lately I’ve been hearing a lot of marketing gurus talk about using social media for better business scalability and I was interested to know how social media can benefit my business.

The findings that I came across are very overwhelming. It has completely changed my perspective on how easy it is to expand your business using the various social media tools available. Today I am going to share with you what I have learned so far.

What is social media marketing?

Basically, it is a process used to promote your site or business using the various social media channels. It helps drive all the relevant traffic to your website and is a powerful marketing strategy tool.

When we talk about the advantages of Social Media Marketing for companies, they are endless.

· Online conversations: Using a social channel helps build brand equity online. A strong social message can go a long way in creating a brand for your online business. It’s more like viral marketing that keeps multiplying on its own without much effort once started using the right methods.

· Quick response: If you plan your social media marketing strategies correctly, you can see a quick response. You can instantly see an increase in your website traffic. But that doesn’t mean your conversion rate will increase, however, it will surely build the momentum.

Cost-effective – Business social media marketing is the most cost-effective and therefore many marketers use it in different ways to connect directly with the customer instantly.

Search Engine Ranking – When you do it the right way, it generates a lot of backlinks which also affect your search engine ranking.

· Compatible with other marketing strategies: You can run both the traditional marketing campaign and the other advertising campaign along with your social media marketing promotion.

Connecting with your target audience using social media tools is the best way to have a more salable online business. Not only does it help generate traffic, but it also helps improve your search engine visibility level.

Social networking sites and other social marketing methods have helped many small businesses achieve their business goals. It is the best way to develop link baits and become popular. You can have primary and secondary traffic to your website and increase your chances of converting leads into profitable business.

If you are running a new website, having a social online presence will get you noticed and help you familiarize your services or products with the target audience community. It is a medium through which it gives you the opportunity to be heard or read. An impressive and engaging social media campaign will definitely help you attract people to your website. It is the fastest, cheapest and most reliable way to generate relevant traffic for your website.