Why do companies advertise on social media?
Posting ads on social media like Facebook, Instagram, and Twitter is an effective way to grow followers, build your email list, and engage more with your audience.
You can practically reach and touch your ideal audience with just a few mouse clicks. But first you have to get their attention. One of the best ways to do this is to advertise on the social platforms where your audience hangs out.
It is cheap
You can place ads on any social platform like Facebook, Instagram and Twitter with as little as $ 20 and get results. You can test an ad cheaply, modify it, improve it, and then run it again, increasing your budget based on your desired ROI.
It is effective
Paid ads work very well, as many people regularly visit social media. If you plan your ad correctly, it will appear that you are engaging more with your audience. You don’t want the ad to look like a TV ad, but rather another share with valuable information.
Segmentation is amazing
The way you can laser-target your audience on social platforms is reason enough to start using paid ads. You can run remarketing campaigns that show an ad to people who have already visited your site but left without buying, for example.
Increase brand recognition
Even if someone doesn’t click on your ad, they may still see it in their feed. That vision can’t be undone, and the more times they see it, the more likely they are to act on the ad.
Provide more opportunities for your potential customers to convert
If you really want to convert more leads, a paid ad on social media is a great way to do this because you will reach more people than a regular post.
Improve your brand authority
Most ads on social media will show that they are ads with the word “sponsored” in the post. While this may seem negative, it is not. If you are considered someone who spends money on social media ads, your audience will realize that you are making money in your niche. This will then begin to bring you to the state of authority in their minds.
Bring more traffic to your website
Ads on social media will drive more traffic to your website. Make sure to send them to an awesome landing page, specific to the social media site you’re posting on.
Build your email list faster
There is no doubt that using social media ads to offer a lead magnet will help you build your list faster. However, you need to be very specific, solve a serious problem easily, and be properly configured with the social media platform you are using.