CASIO Computer Company was founded in Tokyo, Japan, in 1946 and for more than 60 years has produced the highest quality electronic products in the industry. Known for products such as calculators, PDAs, cameras, and audio equipment, but for many consumers, its best-known products on the market are the extremely popular CASIO watches.

With popularity comes imitation, and today’s market is awash with notable imitations and counterfeits.

When shopping for CASIO watches online, you need to keep a few things in mind:

Try the CASIO website first – see what they offer directly from the company and it may help you narrow down your additional searches.

Only buy from reputable online stores – look for warranty information on the store’s site.

If you buy from an online auction site, make sure the seller has positive feedback and opinions on the items they sell; although there are no guarantees of the seller’s business conduct, it is a good way to gauge the overall quality of their products and services.

No matter what type of site it is, the seller must have pictures of their CASIO watches; Please compare those pictures with those on the official CASIO watch website.

All CASIO watches come with CASIO printed on the front and back, usually in small type. Also, the full or partial model number of the watch. *Sometimes multiple similar watches use the same back and only the first part of the shared general model number is printed; pictures provided by sellers should reflect that.

When shopping in public, you should always go to an established jewelry store or major department store. But, let’s say you’re going to stop by a watch vendor’s kiosk at your local mall or outdoor market; There are a few things to look for when browsing:

As with online purchases, be sure to inspect the watch and its case for official markings.

* Please make sure CASIO is on the front and back of the watch, as well as the full or partial model number of the watch.

* Please make sure the model number matches the official model numbers of CASIO watches; this may require some advance planning and research on your part, but it’s worth not buying a fake CASIO.

* Look on the case back of the watch – next to the barcode there should be a model number that matches the model of the watch. – Beware of a watch that is in the wrong box or has no box at all.

* A fake CASIO will also show signs of poor workmanship. – Closely inspect the watch for rough edges, discoloration, scrolling or odd-looking text on the watch face, as well as the quality of the strap and clasp. You should also test the brightness of the dial, as many fake CASIO watches will have a noticeably dimmer dial than a real CASIO watch.

Trust your gut; if it looks bad, it probably is.