Digital Marketing

Google tools to improve digital marketing in 2018

Almost every major company, regardless of industry or state, uses Google to meet some type of requirement. Whether it’s Google Drive, Google Docs, or the well-known Gmail, it seems as if they all rely on at least one of Google’s Services to support their work routine of daily life. That being said, there are some hidden gems in Google’s toolbox that sometimes go unexposed and consequently remain underused.

While it is true that Google has countless applications, however, there are some that can have a serious positive impact on digital marketing initiatives for businesses and those seem to be on the low side. Additionally, Google products generally have “freemium” models, offering an invaluable opportunity to improvise with a variety of unique techniques and dive into what is best suited to the niche brand.

Everyone is testing the latest and greatest tools from the world’s most gigantic Internet powerhouse. Therefore, it is recommended to try some of these seemingly little recognized tools or products for best results.

Powerful Google Tools for Digital Marketing

Google Trends

If you are looking to boost your SEO strategy, Google Trends is a tool that should not be neglected. It allows you to see how often a keyword is searched so that you can measure its popularity.

Google Trends instantly creates a graph of search volume categorized by language, country, region, etc. revealing how the key phrase has evolved over a specific period of time. It also predicts the trend of these sentences in the near future, which will help you make more accurate and prepared decisions.

Most importantly, Google Trends makes it relatively very easy to keep up with the marketing language of a certain product or service so that one can enter into interactive conversations on topics that are relevant to their niche.

Think with Google

Think With Google is more like a creative brain that we can trust when looking for inspiration and improvisations for our digital marketing strategies. The resource contains valuable information on industry trends, analytical research and statistics, tips on marketing techniques, and unique outlets that give us new ways to venture into greater success.

When designing your SEO marketing strategy online, especially if you have an ecommerce website and are investing in a quarterly and yearly plan, don’t skip Think With Google. This tool also helps when a marketer also experiences writer’s block.


According to expert reports, nearly 66 percent of people say that a mobile responsive website makes blogging more likely to buy a product, use a service, or commit to reading.

Therefore, it is very important to take advantage of the mobile revolution or one’s business will soon be left behind due to a lack of innovation.

Go-Mo uses Artificial Intelligence and helps make this transition to the digital world a very comfortable experience. It is free for the first year.

Instantly generate a mobile version of the website. So you’re no longer restricting your specific customers on the go with a nearly impossible to navigate website.

Google analytics

Studies show that Google Analytics is an overlooked tool among small and medium-sized businesses. Without Google Analytics, executing website marketing strategies is like walking blind in the dark.

Website analytics reveal critical data and results about how current and potential customers interact with online marketers. When evaluated efficiently, analytical information offers many opportunities to improve customer engagement and also for higher conversions.

Therefore, it is a must-have tool for digital marketers who want to gradually evolve and succeed.

Lastly, as the horizons of technological advancements broaden day by day, a tech giant like Google can be expected to introduce more effective and useful tools to enhance the digital marketing platform. However, it is not only the responsibility of technology leaders, but also of users to take the platform to a more evolved, mature and efficient level.